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How achieving the dual goal of customer satisfaction and efficiency in mergers affects a firm's long-term financial performance

Swaminathan, Vanitha; Groening, Christopher; Mittal, Vikas - In: Journal of service research : JSR 17 (2014) 2, pp. 182-194

Persistent link: https://www.econbiz.de/10010356816

How main street drives wall street : customer (dis)satisfaction, short sellers, and abnormal returns

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Segmentation of spatially dependent geographical units : model and application

Govind, Rahul; Chatterjee, Rabikar; Mittal, Vikas - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1941-1956

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Improving business-to-business customer satisfaction programs : assessment of asymmetry, heterogeneity, and financial impact

Mittal, Vikas; Han, Kyuhong; Lee, Ju-Yeon; Sridhar, Shrihari - In: Journal of marketing research 58 (2021) 4, pp. 615-643

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How political identity shapes customer satisfaction

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Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction

Mittal, Vikas; Anderson, Eugene W.; Sayrak, Akin; … - In: Marketing Science 24 (2005) 4, pp. 544-555

This paper draws on the quality profitability emphasis framework of Rust, Moorman, and Dickson (2002) (Rust, Roland T., Christine Moorman, Peter R. Dickson. 2002. Getting returns from service quality: Revenue expansion, cost reduction, or both. (October) 7–24.) to examine the association...

Persistent link: https://www.econbiz.de/10008788266