Place branding has become a major focus of operations for destination marketing organisations (DMO) striving for differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since the late 1990s, and there has been relatively...

Since the emergence of the destination branding literature in 1998, there have been few studies related to performance measurement of destination brand campaigns. There has also been little interest to date in researching the extent to which a destination brand represents the host community's...

Increasingly researchers and practitioners adopt branding to build and manage tourism destination images. However, we have yet to ask the question: Is it pos-sible to build and/or manage destination brands? This crucial question is ad-dressed by means of: (1) recourse to the origins of branding;...

We live in a society marked by major changes in the tourism field. Tourist destinations make all possible efforts to best promote their tourist offer and attract as different tourist categories as there might be. However, these tourist destinations are sometimes associated with terrorist attacks...

Zusammenfassung Der vorliegende Beitrag beschäftigt sich mit der Markenführung von Destinationen. Ausgehend von wettbewerbsintensiven Marktgegebenheiten und der wichtigen Rolle des Destinationsimages bei der Reisezielwahl wird die Wettbewerbsstellung der Destination nicht als unabdingbar...

This study proposes an alternative travel decision making model and situates itsarguments in the Motivation-Opportunity-Ability (MOA) theoretical construct. The MOA modelsuggests that motivation, opportunity, and ability are major factors influencing decision making.Applying this model in the...