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Effects of Sociodemographic Variables on Electronic Word of Mouth: Evidence from Emerging Economies
Mladenović, Dušan; Rrustemi, Visar; Martin, Sebastian; … - 2022
Electronic Word of Mouth (eWOM) engagement on social networking sites (SNSs) is influenced by social relationship factors and this influence is assumed to be consistent. This study investigates the effects of social relationship variables in the context of emerging economies. It also observes...
Persistent link: https://www.econbiz.de/10013479057
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Intensive WOM-behavior in the healthcare sector : the case of an Austrian hospital’s Facebook site
Martin, Sebastian; Grüb, Birgit - In: International review on public and non-profit marketing 17 (2020) 3, pp. 331-352
Persistent link: https://www.econbiz.de/10012292920
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The current state of research of word-of-mouth in the health care sector
Pauli, Gerlinde; Martin, Sebastian; Greiling, Dorothea - In: International review on public and non-profit marketing 20 (2023) 1, pp. 125-148
Persistent link: https://www.econbiz.de/10014252130
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Effects of sociodemographic variables on electronic word of mouth : evidence from emerging economies
Mladenovi´c, Dušan; Rrustemi, Visar; Martin, Sebastian; … - 2022
Electronic Word of Mouth (eWOM) engagement on social networking sites (SNSs) is influenced by social relationship factors and this influence is assumed to be consistent. This study investigates the effects of social relationship variables in the context of emerging economies. It also observes...
Persistent link: https://www.econbiz.de/10013483780