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Bang for the buck : gain-loss ratio as a driver of judgment and choice
Langhe, Bart de
;
Puntoni, Stefano
- In:
Management science : journal of the Institute for …
61
(
2015
)
5
,
pp. 1137-1163
Persistent link: https://www.econbiz.de/10011284860
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Productivity metrics and consumers' misunderstanding of time savings
Langhe, Bart de
;
Puntoni, Stefano
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 396-406
Persistent link: https://www.econbiz.de/10011503075
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