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Exploring entrepreneurial marketing
Miles, Morgan P.; Gilmore, Audrey; Harrigan, Paul; … - In: Journal of strategic marketing 23 (2015) 2, pp. 94-111
Persistent link: https://www.econbiz.de/10011305975
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Entrepreneurial marketing orientation of young SME owners in Indonesia
Astuti, Rifelly Dewi; Balqiah, Tengku Ezni - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 4, pp. 376-394
Persistent link: https://www.econbiz.de/10012509564
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Entrepreneurial marketing : conceptual and empirical research opportunities
Hills, Gerald E.; Hultman, Claes - In: Entrepreneurship research journal : ERJ 3 (2013) 4, pp. 437-448
Persistent link: https://www.econbiz.de/10010189568
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Marketing and entrepreneurship : an integrated view from the entrepreneur's perspective
Lam, Wing; Harker, Michael - In: International small business journal : researching … 33 (2015) 3, pp. 321-348
Persistent link: https://www.econbiz.de/10011284331
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The role of chief marketing officers for venture capital funding : endowing new ventures with marketing legitimacy
Homburg, Christian; Hahn, Alexander; Bornemann, Torsten; … - In: Journal of marketing research : JMR 51 (2014) 5, pp. 625-644
Persistent link: https://www.econbiz.de/10010489698
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Entrepreneurial species : influences of business and social contexts on indigenous and non-indigenous types
Sethna, Zubin; Jones, Rosalind; Edwards, Richard - In: World review of entrepreneurship, management and … 10 (2014) 2/3, pp. 267-295
Persistent link: https://www.econbiz.de/10010393476
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Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products
Dlamini, Sebenzile; Barnard, Brian - In: Expert journal of marketing 8 (2020) 1, pp. 9-40
Persistent link: https://www.econbiz.de/10012612953
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Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie; Rudeloff, Christian; … - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 5, pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
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Are entrepreneurs born or made? : a look at entrepreneurial marketing education within vocational high school
Santoso, Adhi Setyo; Haryanto, Jony Oktavian; Widyanto, … - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 1-13
in entrepreneurial marketing education. Theoretical Contribution/Originality: The findings contributed to … entrepreneurship literature by showing the role of entrepreneurial marketing education in enhancing student’s locus of control, which … school level. Research also demonstrates the significance of integrating entrepreneurial marketing education into school …
Persistent link: https://www.econbiz.de/10012696084
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Teaching practice across disciplines : marketing and entrepreneurship for youths
Worapishet, Thirarut - In: Journal for international business and entrepreneurship … 10 (2017) 3, pp. 258-272
Persistent link: https://www.econbiz.de/10011844138