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Brand and performance signals in the choice of franchise opportunities
Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: The service industries journal 34 (2014) 9/10, pp. 772-787
Persistent link: https://www.econbiz.de/10010391818
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Advancing paradox resolution theory interpreting non-profit commercial, entrepreneurial strategies
Lloyd, Stephen; Woodside, Arch G. - In: Journal of strategic marketing 23 (2015) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10011297682
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Stakeholder support for sustainable entrepreneurship : a framework of sustainable entrepreneurial ecosystems
Bischoff, Kathrin; Volkmann, Christine K. - In: International journal of entrepreneurial venturing 10 (2018) 2, pp. 172-201
Persistent link: https://www.econbiz.de/10011958458
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The long run gender origins of entrepreneurship : evidence from Australia's convict history
Awaworyi Churchill, Sefa; Chang, Simon; Smyth, Russell; … - 2024
natural experiment to examine the long-run effect of gender norms on entrepreneurship in present-day Australia. We use a …This paper extends prior theory linking present-day sex ratios to present-day propensity for entrepreneurship among men … backward in time to explore the long-run gender origins of entrepreneurship. We argue that present-day propensity for …
Persistent link: https://www.econbiz.de/10014637222
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Does entrepreneurship and corporate social responsibility act as catalyst towards firm performance and brand value?
Gherghina, Ştefan Cristian; Simionescu, Liliana Nicoleta - In: International journal of economics and finance 7 (2015) 4, pp. 23-34
Persistent link: https://www.econbiz.de/10010515853
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Brand and price : key signals when opening a franchise outlet
Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: Journal of promotion management : JPM 21 (2015) 4, pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
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Luxury brand building in China : eight case studies an deight lessons learned
Heine, Klaus; Gutsatz, Michel - In: The journal of brand management : an international journal 22 (2015) 3, pp. 229-245
Persistent link: https://www.econbiz.de/10011350019
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From approval junkie to scrappy entrepreneur : Faith Salie's personal brand success story
Bal, Anjali S.; Weidner, Kelly - In: Go-to-market strategies for women entrepreneurs : …, (pp. 35-42). 2019
Persistent link: https://www.econbiz.de/10012220541
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Entrepreneurial responses to Covid-19 : the use of digital brand marketing events in the craft alcohol sector
Williams, Alistair; Atwal, Glyn; Bryson, Douglas - In: Strategic change 33 (2024) 1, pp. 23-33
Persistent link: https://www.econbiz.de/10014468971
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Agricultural entrepreneurship fostering from behavioral decision theory perspective : celebrity branding impact on financial and non-financial motivation
Dobryagina, Natalia - In: The European journal of finance 29 (2023) 13, pp. 1538-1554
Persistent link: https://www.econbiz.de/10014384836