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A knowledge-based explanation of franchise system resources and performance
Jeon, Hyo Jin
;
Dant, Rajiv P.
;
Baker, Brent L.
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
3
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011538926
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2
An introspective examination of single-unit versus multi-unit franchisees
Dant, Rajiv P.
;
Weaven, Scott K.
;
Baker, Brent L.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 473-496
Persistent link: https://www.econbiz.de/10009776494
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