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Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
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The strategic impact of references in business markets
Godes, David - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
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The dynamics of costly signaling
Wagner, Elliott O. - In: Games 4 (2013) 2, pp. 163-181
Costly signaling is a mechanism through which the honesty of signals can be secured in equilibrium, even in … interactions where communicators have conflicting interests. This paper explores the dynamics of one such signaling game: Spence …
Persistent link: https://www.econbiz.de/10009754763
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Commentaries and reply to "Can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger; Keller, Kevin Lane - 2012
This series of discussions presents commentaries and a rejoinder on the economic perspectives on branding arising from Moorthy (Moorthy S. (2012) Can brand extension signal product quality? Marketing Sci. 31(5):756-770)
Persistent link: https://www.econbiz.de/10009724867
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Commentaries and reply to "can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger; Keller, Kevin Lane; Moorthy, Sridhar - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 771-778
Persistent link: https://www.econbiz.de/10009665101
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Can brand extension signal product quality?
Moorthy, Sridhar - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 756-770
Persistent link: https://www.econbiz.de/10009665103
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Targeted information release in social networks
Zhou, Junjie; Chen, Ying-Ju - In: Operations research 64 (2016) 3, pp. 721-735
Persistent link: https://www.econbiz.de/10011508059
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When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth
Joshi, Yogesh V.; Musalem, Andrés - In: Marketing science : the marketing journal of the … 40 (2021) 1, pp. 168-188
Persistent link: https://www.econbiz.de/10012493751
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Signaling quality via long lines and uninformative prices
Debo, Laurens; Rajan, Uday; Veeraraghavan, Senthil K. - In: Manufacturing & service operations management : M & SOM 22 (2020) 3, pp. 513-527
Persistent link: https://www.econbiz.de/10012242927
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Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue; Geylani, Tansev - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 788-806
Persistent link: https://www.econbiz.de/10012294607