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Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities

Aiken, K. Damon; Campbell, Richard M.; Koch, Eric C. - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 7-19

Persistent link: https://www.econbiz.de/10010234358

Exploring the relationship between team (as brand) personality and geographic personality: linking consumer perceptions of sports teams and cities

Aiken, K. Damon; Campbell, Richard M; Koch, Eric C - In: International Journal of Sports Marketing and Sponsorship 15 (2013) 1, pp. 2-14

This paper investigates the brand personality dimensions associated with professional sports teams and the personality dimensions of the cities they call home. Two studies evaluate ten National Football League teams and their respective homes, with data collected from 434 respondents from five...

Persistent link: https://www.econbiz.de/10014811815