Demand relationships for two closely related products -- grapefruit juice and grapefruit-juice cocktail -- were estimated from grocery-store scanner data to analyze the contention that consumer confusion exists between the two products. Results suggest confusion may exist, with grapefruit-juice...

As the U.S. domestic demand for fresh grapefruit and grapefruit juice trends downward, the export markets become more and more important for the citrus industry. Prior research suggests that when studying export demand relationships, exchange rates play an important role. The purpose of this...

The cross-section and time series model used in this study yielded a number of important estimates for OJ and GJ demand. The own- and cross-price elasticities were, in general, similar to those found in past studies. The dummy variable estimates to control for city size, seasonality and other...