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You must be joking : an introduction to the special issue on the use of humour in advertising
Weinberger, Marc G.; Gulas, Charles S. - In: International journal of advertising : the review of … 38 (2019) 7, pp. 909-910
Persistent link: https://www.econbiz.de/10012200360
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The emergence of a half-century of research on humour in advertising : what have we learned? What do we still need to learn?
Weinberger, Marc G.; Gulas, Charles S. - In: International journal of advertising : the review of … 38 (2019) 7, pp. 911-956
Persistent link: https://www.econbiz.de/10012200361