The emergence of a half-century of research on humour in advertising : what have we learned? What do we still need to learn?
Marc G. Weinberger and Charles S. Gulas
| Year of publication: |
2019
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|---|---|
| Authors: | Weinberger, Marc G. ; Gulas, Charles S. |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 7, p. 911-956
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| Subject: | comedic advertising | Humour | humour in advertising | literature review |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1598831 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200361