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Antecedents of trust in product review blogs and their impact on users' behavioral intentions

Raposo Junior, Antonio Eliezer; Mainardes, Emerson Wagner; … - In: The international review of retail, distribution and … 32 (2022) 3, pp. 266-292

Persistent link: https://www.econbiz.de/10013274269

An investigative study of influencer marketing : nuances, challenges and impact

Ahuja, Yukti; Loura, Indu - In: Journal for global business advancement : JGBA 13 (2020) 5, pp. 561-583

Persistent link: https://www.econbiz.de/10012542173

Classifying bloggers based on content creation approaches : implications for influencers marketing strategies

Ietto, Beatrice; Pascucci, Federica - In: International journal of internet marketing and … 18 (2023) 4, pp. 335-358

Persistent link: https://www.econbiz.de/10014318352

Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands

Pradhan, Debasis; Kuanr, Abhisek; Pahi, Sampa Anupurba; … - In: Psychology & marketing 40 (2023) 1, pp. 27-47

Persistent link: https://www.econbiz.de/10013465206

Open innovation, soft branding and green influencers: Critiquing 'Fast Fashion' and 'Overtourism'

Cooke, Philip; Nunes, Sergio; Oliva, Stefania; … - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 1, pp. 1-15

This paper explores digital reality replication for cultural consumption and green-digital open-system innovation, along with responsible, sustainable practices fashioned in a post-COVID-19 era. We address these after the dystopian effects of lockdown on global tourism and, in particular, the...

Persistent link: https://www.econbiz.de/10014329553

Attention economics of Instagram stars: #instafame and sex sells?

Gänßle, Sophia - 2021

Social media stars create stardom with uploads on social media pages like YouTube, TikTok or Instagram. One of the most popular platforms, especially designed to upload picture contents, is the service "Instagram" owned by Facebook. The growing social, cultural and economic power of social media...

Persistent link: https://www.econbiz.de/10012592010