Antoñanzas, Fernando; Juárez-Castelló, Carmelo; … - In: SERIEs - Journal of the Spanish Economic Association 2 (2011) 1, pp. 75-95
-line extension (an upgrade through innovation) before it faces generic competition. There are two types of physicians: loyal … firm decides the level of innovation. In the second-stage, all firms decide sequentially their prices, with the incumbent … innovation, the incumbent firm competes for the price-sensitive physicians. However, for low levels of innovation, the incumbent …
