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Teaching yes, and ... improv in sales classes : enhancing student adaptive selling skills, sales performance, and teaching evaluations
Rocco, Richard A.; Whalen, D. Joel - In: Journal of marketing education : JME 36 (2014) 2, pp. 197-208
Persistent link: https://www.econbiz.de/10010393235
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Integrating quality matters into hybrid course design : a principles of marketing case study
Young, Mark R. - In: Journal of marketing education : JME 36 (2014) 3, pp. 233-243
Persistent link: https://www.econbiz.de/10010459662
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Tell me a story! : blending digital storytelling into marketing higher education for student engagement
Spanjaard, Daniela; Garlin, Francine; Mohammed, Hossain - In: Journal of marketing education : JME 45 (2023) 2, pp. 167-182
Persistent link: https://www.econbiz.de/10014326038
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Students' perceptions and experiences of social media in higher education
Neier, Stacy; Zayer, Linda Tuncay - In: Journal of marketing education : JME 37 (2015) 3, pp. 133-143
Persistent link: https://www.econbiz.de/10011410641
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The advanced course in professional selling
Loe, Terry W.; Inks, Scott - In: Journal of marketing education : JME 36 (2014) 2, pp. 182-196
Persistent link: https://www.econbiz.de/10010393237
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Enhancing the professional mindset of future sales professionals : key insights from a master in sales transformation
Marcos-Cuevas, Javier; Critten, Peter; Squire, Phil; … - In: Journal of marketing education : JME 36 (2014) 2, pp. 144-155
Persistent link: https://www.econbiz.de/10010393242
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Using cartoons to teach corporate social responsibility : a class exercise
Mills, Adam J.; Robson, Karen; Pitt, Leyland F. - In: Journal of marketing education : JME 35 (2013) 2, pp. 181-190
Persistent link: https://www.econbiz.de/10010204764
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Thank you for being a friend : a peer-learning approach to marketing education
Lastner, Matthew M.; Delpechitre, Duleep; Goad, Emily A.; … - In: Journal of marketing education : JME 43 (2021) 2, pp. 216-232
Persistent link: https://www.econbiz.de/10012592921
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Knowledge acquisition and readiness assurance testing : the connected notes intervention
Young, Mark R. - In: Journal of marketing education : JME 38 (2016) 3, pp. 145-156
Persistent link: https://www.econbiz.de/10011665000
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Evidence from a large sample on the effects of group size and decision-making time on performance in a marketing simulation game
Treen, Emily; Atanasova, Christina; Pitt, Leyland F.; … - In: Journal of marketing education : JME 38 (2016) 2, pp. 130-137
Persistent link: https://www.econbiz.de/10011537317