Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"involvement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Segmenting for complexity : pe...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
involvement
Automotive industry
3
Innovation
3
Market segmentation
3
Capital relationships
2
Cultural capital
2
Europa
2
Kfz-Industrie
2
Marketing
2
Marktsegmentierung
2
Problem solving
2
Small firms
2
Social capital
2
automotive
2
expertise
2
Automobilzulieferindustrie
1
Automotive
1
Automotive market
1
Automotive services industry
1
Automotive supplier industry
1
Business
1
Business network
1
Business‐to‐business marketing
1
Buying behaviour
1
Capability
1
Cars
1
Commerce
1
Communication
1
Complex Systems Design
1
Complexity management
1
Computer applications
1
Congo
1
Consumer behaviour
1
Consumers
1
Cross-Functional Working Relationships
1
Cultural and Media Studies
1
Customer satisfaction
1
EU countries
1
EU-Staaten
1
Ecological Method
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Champion, Donna
2
Saker, Jim
2
Taylor-West, Paul
2
Published in...
All
Journal of marketing communications
1
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The benefits of using reduced item variable scales in marketing segmentation
Taylor-West, Paul
;
Saker, Jim
;
Champion, Donna
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 438-446
Persistent link: https://www.econbiz.de/10010436755
Saved in:
2
Market segmentation strategies for complex automotive products
Taylor-West, Paul
;
Saker, Jim
;
Champion, Donna
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 266-283
Persistent link: https://www.econbiz.de/10012202810
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
