Krupka, Zoran; Dobra, Andreja; Vlašić, Goran - In: Naše gospodarstvo / Our Economy 67 (2021) 4, pp. 74-85
The main purpose of this paper is to identify and investigate the factors that influence the building and managing of luxury destination brands. Based on a review of existing literature, the authors identified eight crucial factors: accommodation quality, quality of gastronomy offers, premium...
