Factors influencing the perception of destination brand luxuriousness
Year of publication: |
2021
|
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Authors: | Krupka, Zoran ; Dobra, Andreja ; Vlašić, Goran |
Published in: |
Naše gospodarstvo : NG. - Warsaw : Sciendo, ISSN 2385-8052, ZDB-ID 2197674-0. - Vol. 67.2021, 4, p. 74-85
|
Subject: | brand management | luxury | destination | building factors | luxurybranding | Luxusgüter | Luxury goods | Markenführung | Brand management | Destinationsmanagement | Destination management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.2478/ngoe-2021-0022 [DOI] hdl:10419/290505 [Handle] |
Classification: | M31 - Marketing ; z32 |
Source: | ECONIS - Online Catalogue of the ZBW |
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