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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R. - 2016
Persistent link: https://www.econbiz.de/10011522666
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Verhaltensforschung am Point of Sale : Ansatzpunkte und Methodik
Silberer, Günter - 2009
Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special...
Persistent link: https://www.econbiz.de/10011666282
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Perspectives on Consumer Choice : From Behavior to Action, from Action to Agency
Foxall, Gordon R. - 2016
research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research. . …
Persistent link: https://www.econbiz.de/10014017652
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What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc - In: Journal of business-to-business marketing 25 (2018) 3, pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
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Supply licensing when the manufacturer strategically commits to invest in R&D
Usta, Mericcan; Erhun, Feryal; Hausman, Warren H. - 2013
Persistent link: https://www.econbiz.de/10011523068
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A conceptual study on psychology of colour in marketing and branding
Gopikrishna, Ravikanti; Kumar, Montosh - In: International journal of economic research 12 (2015) 2, pp. 501-505
Persistent link: https://www.econbiz.de/10011419858
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What goes around comes around : the impact of marketing alliances on firm risk and the moderating role of network density
Thomaz, Felipe; Swaminathan, Vanitha - In: Journal of marketing 79 (2015) 5, pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
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Academic research in marketing and business school health : limiters and improvement opportunities
Stremersch, Stefan; Winer, Russell S. - 2018
Persistent link: https://www.econbiz.de/10012126183
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Criteria of effective marketing : analysis of corporate marketing activities in Hungary
Nagy, Szabolcs - 2015
The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …
Persistent link: https://www.econbiz.de/10011399112
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Pre-school children and marketing communications
Preston, Christopher - In: International journal of consumer studies 40 (2016) 5, pp. 618-623
Persistent link: https://www.econbiz.de/10011620158