research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research. . …

situation of the freshwater aquaculture sector in the EIFAC region with particular focus on problems in marketing. The outcome … the marketing chain. The producers will remain at a disadvantage unless they develop better links through association or … cooperation. While the preparation and implementation of marketing plans is a responsibility of the industry, and must be financed …

children are exposed to increasingly sophisticated marketing techniques online which are often outside the purview of existing … regulatory frameworks. This study aims to provide a better understanding of online marketing to children and to inform effective …-app purchases. The study finds that online marketing practices have an impact on children, and that children have difficulties …

Der Kampf um die Aufmerksamkeit des Kunden nimmt neue Formen an. Der Verfasser stellt eine neue Form des Marketing vor … - das sogenannte "Permission-Marketing", das dem Kunden die Gewissheit verschafft, dass er nur die Dinge zugesandt bekommt …