Qureshi, Maqsood Iqbal - In: International Journal of Accounting, Auditing and … 11 (2015) 1, pp. 1-13
This study empirically investigates the potential differential media advertising valuation effects for a sample of UK firms over the period 1998-2003. Contrary to the findings of previous research, this study could not find evidence that the valuation relevance of advertising varies...
