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How product representation shapes virtual experiences and re-patronage intentions : the role of mental imagery processing and experiential value
Overmars, Suzanne; Poels, Karolien - In: The international review of retail, distribution and … 25 (2015) 3, pp. 236-259
Persistent link: https://www.econbiz.de/10011376915
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Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei; Gorn, Gerald J.; Galli, Maria; … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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How association with physical waste attenuates consumer preferences for rescue-based food
Visser-Amundson, Anna de; Peloza, John; Kleijnen, Mirella - In: Journal of marketing research 58 (2021) 5, pp. 870-887
Persistent link: https://www.econbiz.de/10012662059
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Larger = more attractive? : image size on food packages influences purchase likelihood
Huang, Jingya; Wang, Liangyan; Chan, Eugene Y. - In: Psychology & marketing 39 (2022) 6, pp. 1257-1266
Persistent link: https://www.econbiz.de/10013280091
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Living the experience before you go... but did it meet expectations? : the role of virtual reality during hotel bookings
McLean, Graeme J.; Barhorst, Jennifer Brannon - In: Journal of travel research : a quarterly publication of … 61 (2022) 6, pp. 1233-1251
Persistent link: https://www.econbiz.de/10013258991
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Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia; Roschk, Holger; Ali, Faizan - In: Journal of travel research : a quarterly publication of … 61 (2022) 4, pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
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Pleasure as a substitute for size : how multisensory imagery can make people happier with smaller food portions
Cornil, Yann; Chandon, Pierre - In: Journal of marketing research : JMR 53 (2016) 5, pp. 847-864
Persistent link: https://www.econbiz.de/10011600591
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Head versus heart : the effect of objective versus feelings-based mental imagery on new product creativity
Herd, Kelly B.; Mehta, Ravi - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 36-52
Persistent link: https://www.econbiz.de/10012033923
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Harmful effects of mental imagery and customer orientation during new product screening
DeRosia, Eric David; Elder, Ryan S. - In: Journal of marketing research 56 (2019) 4, pp. 637-651
Persistent link: https://www.econbiz.de/10012177608