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Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin - In: Journal of marketing 79 (2015) 3, pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
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Explaining digital piracy : a meta-analysis
Eisend, Martin - In: Information systems research : ISR 30 (2019) 2, pp. 636-664
Persistent link: https://www.econbiz.de/10012038248
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The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions
Eisend, Martin; Evanschitzky, Heiner; Calantone, Roger J. - In: Journal of international marketing 24 (2016) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10011460095
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Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture
Pick, Doreén; Eisend, Martin - In: Journal of international marketing 24 (2016) 4, pp. 39-60
Persistent link: https://www.econbiz.de/10011626813
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Who buys counterfeit luxury brands? : a meta-analytic synthesis of consumers in developing and developed markets
Eisend, Martin; Hartmann, Patrick; Apaolaza, Vanessa - In: Journal of international marketing 25 (2017) 4, pp. 89-111
Persistent link: https://www.econbiz.de/10011784184
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A meta-analysis of when and how advertising creativity works
Rosengren, Sara; Eisend, Martin; Koslow, Scott; … - In: Journal of marketing 84 (2020) 6, pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
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How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin; Tarrahi, Farid - In: Journal of public policy & marketing 41 (2022) 2, pp. 107-123
Persistent link: https://www.econbiz.de/10013256392