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The benefits of emergency reserves : greater preference and persistence for goals that have slack with a cost
Sharif, Marissa A.; Shu, Suzanne B. - In: Journal of marketing research : JMR 54 (2017) 3, pp. 495-509
Persistent link: https://www.econbiz.de/10011697492
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Incentives increase relative positivity of review content and enjoyment of review writing
Woolley, Kaitlin; Sharif, Marissa A. - In: Journal of marketing research 58 (2021) 3, pp. 539-558
Persistent link: https://www.econbiz.de/10012521450
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The effect of categorization on goal progress perceptions and motivation
Sharif, Marissa A.; Woolley, Kaitlin - In: Journal of consumer research : JCR ; an … 47 (2020) 4, pp. 608-630
Persistent link: https://www.econbiz.de/10012316052
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Work-to-unlock rewards : leveraging goals in reward systems to increase consumer persistence
Sharif, Marissa A.; Woolley, Kaitlin - In: Journal of consumer research : JCR ; an … 49 (2022) 4, pp. 634-656
Persistent link: https://www.econbiz.de/10013542005