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National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.; Pansari, Anita - In: Journal of international marketing 24 (2016) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
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Global customer engagement
Gupta, Shaphali; Pansari, Anita; Kumar, V. - In: Journal of international marketing 26 (2018) 1, pp. 4-29
Persistent link: https://www.econbiz.de/10011848792