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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Generational differences in omnichannel experience : rising new segment: Gen Z
Baykal, Bilge
- In:
Managing customer experiences in an omnichannel world : …
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(pp. 117-132)
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2021
Persistent link: https://www.econbiz.de/10012492363
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