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Examining variety seeking behavior : a study with reference to fast moving consumer goods (FMCG)
Jayanthi, K.; Rajendran, G. - In: Journal of food products marketing 20 (2014) 3, pp. 283-307
Persistent link: https://www.econbiz.de/10010362762
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Capsule hotels : offering experiential value or perceived as risky by tourists? : an optimum stimulation level model
Chen, Huei-Ju; Wong, Soke Wen; Bilgihan, Anil; Okumus, Fevzi - In: International journal of hospitality management 86 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012241480
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Variety seeking behaviour on Asian traditional food accompaniment : pickles
Thanigan, Jayanthi; Rajendran, G. - In: International journal of business innovation and research 10 (2016) 4, pp. 478-500
Persistent link: https://www.econbiz.de/10011646555
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Colours in advertising and affective responses : the moderating role of gender and optimum stimulation level
Balamoorthy, S.; Pandey, Mrinalini - In: International journal of applied management science 11 (2019) 3, pp. 255-276
Persistent link: https://www.econbiz.de/10012110840
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Key factors that Influence consumer preferences for natural-hyped products
Velasco, Franklin; Cardenas, Marcelo; Cardenas, Juan J.; … - In: Psychology & marketing 40 (2023) 2, pp. 373-390
Persistent link: https://www.econbiz.de/10014290688