//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"political consumerism"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Generalizable and robust TV ad...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
political consumerism
Consumer behaviour
22
Konsumentenverhalten
22
USA
14
United States
14
Demand
11
Nachfrage
11
Private consumption
8
Privater Konsum
8
Business cycle
7
Konjunktur
7
Theorie
7
Theory
7
Advertising
6
Einzelhandel
6
Handelsmarke
6
Haushaltseinkommen
6
Household income
6
Retail trade
6
Store brand
6
Werbung
6
Big Data
5
Big data
5
Path dependence
5
Pfadabhängigkeit
5
Social situation
5
Soziale Lage
5
Consumer boycott
4
Dauerhafte Konsumgüter
4
Durable goods
4
Estimation theory
4
Konsumentenboykott
4
Schätztheorie
4
Social Web
4
Social web
4
Arzneimittel
3
Digitale Dienste
3
Pharmaceuticals
3
Preismanagement
3
Pricing strategy
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Liaukonytė, Jūra
4
Tuchman, Anna
4
Zhu, Xinrong
4
Bronnenberg, Bart J.
1
Dubé, Jean-Pierre
1
Lelkes, Yphtach
1
Published in...
All
Marketing science
4
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Frontiers: spilling the beans on political consumerism : do social media boycotts and buycotts translate to real sales impact?
Liaukonytė, Jūra
;
Tuchman, Anna
;
Zhu, Xinrong
- In:
Marketing science
42
(
2023
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10014316975
Saved in:
2
Commentary on "Frontiers: spilling the beans on political consumerism: do social media boycotts and buycotts translate to real sales impact?"
Lelkes, Yphtach
- In:
Marketing science
42
(
2023
)
1
,
pp. 26-27
Persistent link: https://www.econbiz.de/10014316978
Saved in:
3
Comment on "Frontiers: spilling the beans on political consumerism: do social media boycotts and buycotts translate to real sales impact?"
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
- In:
Marketing science
42
(
2023
)
1
,
pp. 28-31
Persistent link: https://www.econbiz.de/10014316983
Saved in:
4
Rejoinder: spilling more beans on political consumerism : it’s more of the same tune
Liaukonytė, Jūra
;
Tuchman, Anna
;
Zhu, Xinrong
- In:
Marketing science
42
(
2023
)
1
,
pp. 32-36
Persistent link: https://www.econbiz.de/10014317001
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->