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~subject:"political consumerism"
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political consumerism
Consumer behaviour
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Konsumentenverhalten
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USA
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Demand
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Nachfrage
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Private consumption
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Privater Konsum
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Big data
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Path dependence
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Pfadabhängigkeit
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Werbung
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Consumer boycott
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Dauerhafte Konsumgüter
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Durable goods
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Estimation theory
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Konsumentenboykott
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Schätztheorie
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Social Web
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Social web
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Arzneimittel
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Digitale Dienste
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Liaukonytė, Jūra
4
Tuchman, Anna
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Zhu, Xinrong
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Bronnenberg, Bart J.
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Dubé, Jean-Pierre
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Lelkes, Yphtach
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Marketing science
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ECONIS (ZBW)
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Frontiers: spilling the beans on political consumerism : do social media boycotts and buycotts translate to real sales impact?
Liaukonytė, Jūra
;
Tuchman, Anna
;
Zhu, Xinrong
- In:
Marketing science
42
(
2023
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10014316975
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2
Commentary on "Frontiers: spilling the beans on political consumerism: do social media boycotts and buycotts translate to real sales impact?"
Lelkes, Yphtach
- In:
Marketing science
42
(
2023
)
1
,
pp. 26-27
Persistent link: https://www.econbiz.de/10014316978
Saved in:
3
Comment on "Frontiers: spilling the beans on political consumerism: do social media boycotts and buycotts translate to real sales impact?"
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
- In:
Marketing science
42
(
2023
)
1
,
pp. 28-31
Persistent link: https://www.econbiz.de/10014316983
Saved in:
4
Rejoinder: spilling more beans on political consumerism : it’s more of the same tune
Liaukonytė, Jūra
;
Tuchman, Anna
;
Zhu, Xinrong
- In:
Marketing science
42
(
2023
)
1
,
pp. 32-36
Persistent link: https://www.econbiz.de/10014317001
Saved in:
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