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What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
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Subsistence and sustainability : from micro-level behavioral insights to macro-level implications on consumption, conservation, and the environment
Viswanathan, Madhu; Jung, Kiju; Venugopal, Srinivas; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 1, pp. 8-27
Persistent link: https://www.econbiz.de/10010257274
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Consumption constraints and entrepreneurial intentions in subsistence marketplaces
Venugopal, Srinivas; Viswanathan, Madhu; Jung, Kiju - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 2, pp. 235-251
Persistent link: https://www.econbiz.de/10011414192
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How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu; Sreekumar, Arun - In: Journal of global marketing 34 (2021) 4, pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
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Negotiated agency in the face of consumption constraints : a study of women entrepreneurs in subsistence contexts
Venugopal, Srinivas; Viswanathan, Madhu - In: Journal of public policy & marketing 40 (2021) 3, pp. 336-353
Persistent link: https://www.econbiz.de/10012590308
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The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas; Viswanathan, Madhu - In: Marketing theory 17 (2017) 3, pp. 341-356
Persistent link: https://www.econbiz.de/10011824998
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Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv; Varman, Rohit - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1593-1602
Persistent link: https://www.econbiz.de/10011854428