Showing 1 - 10 of 25
Consumer Goods (FMCG) Customers. Marketing variables i.e. product, price, place and promotion are exogenous variables, quality … promotion except product has an interface with perceived quality of FMCG customers and these relationships are mediated through …
Persistent link: https://www.econbiz.de/10014001666
In January 2020, the Center for Science in the Public Interest (CSPI), The Food Trust, Johns Hopkins Bloomberg School of Public Health, and Healthy Eating Research (HER) met for a Healthy Retail Research Convention in Washington, D.C. Attendees included food industry representatives,...
Persistent link: https://www.econbiz.de/10014323780
Every company is profit-making, so it has to face the constantly changing and changing environment and the changes taking place in it. The focus of the marketing complex is the consumer and his wishes. Therefore, the primary goal of each company is to meet the needs of consumers and maximize...
Persistent link: https://www.econbiz.de/10012158661
Persistent link: https://www.econbiz.de/10011386714
Persistent link: https://www.econbiz.de/10013253758
Persistent link: https://www.econbiz.de/10013257287
Persistent link: https://www.econbiz.de/10013198456
Consumer Goods (FMCG) Customers. Marketing variables i.e. product, price, place and promotion are exogenous variables, quality … promotion except product has an interface with perceived quality of FMCG customers and these relationships are mediated through …
Persistent link: https://www.econbiz.de/10012666005
Persistent link: https://www.econbiz.de/10012202807
Persistent link: https://www.econbiz.de/10012214910