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Application of construal-level theory to promotional strategies in the hotel industry
Kim, Jungkeun; BeomCheol Kim, Peter; Kim, Jae-Eun; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 3, pp. 340-352
Persistent link: https://www.econbiz.de/10011450714
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How the consideration of positive emotions influences persuasion : the differential effect of pride versus joy
Karsh, Noam; Eyal, Tal - In: Journal of behavioral decision making 28 (2015) 1, pp. 27-35
Persistent link: https://www.econbiz.de/10011293377
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An examination of construal effects on price perceptions in the advance selling of experience services
Wakefield, Lane T.; Wakefield, Kirk L. - In: Journal of service research : JSR 21 (2018) 2, pp. 235-248
Persistent link: https://www.econbiz.de/10011855806
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How do self-brand connections affect ad responses among South Korean consumers? : the roles of reference groups and message construals
Kim, Dong Hoo; Sung, Yoon Hi; Lee, So Young; Yoo, Chan Yun - In: International journal of market research 63 (2021) 4, pp. 494-513
Persistent link: https://www.econbiz.de/10012593927
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Effects of psychological distance and social influence on tourists' hotel booking preferences
Ma, Jianan; Li, Fangxuan - In: Journal of travel and tourism marketing 39 (2022) 4, pp. 394-411
Persistent link: https://www.econbiz.de/10013417040