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Brand awareness, together with other behavioural indicators (sympathy, trust, image, satisfaction or loyalty), is one of the main vectors that has an essential contribution to the outline of brand equity in general and to that of retail brand, in particular. The perception upon these indicators...
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transgressing HCL has effects on recall and recognition only in the case of set expressions. Concerning (Aad), our study shows that … the falling melody of the affirmative sentence. Subsequently, we test the effects of transgressing HCL on ads recall and … recognition, and attitude towards the ad (Aad), in two laboratory studies. Finally, we examine the effects on the impact of an …
Persistent link: https://www.econbiz.de/10010705827
The recall and recognition of people for 95 print ads were examined with an aim toward investigating memory structure … and decay processes. It was found that recall and recognition do not, by themselves, measure a single underlying memory … state. Rather, memory is multidimensional, and recall and recognition capture only a portion of memory, while at the same …
Persistent link: https://www.econbiz.de/10008788032
results revealed that spectators recall 'top of mind' those sponsors with their logo displayed on the team shirts. Thus, being … visible from the stadium stands is important to ensure recall rates. Fans are typically able to properly recognise sponsors …
Persistent link: https://www.econbiz.de/10014811840
new contradictions arise from this co-existence, which are expressed in expatriates' perceived lack of recognition for …
Persistent link: https://www.econbiz.de/10010292557
recognition on employee performance. We hired more than 300 employees to work on a three-hour data-entry task. In a random sample … of work groups, workers unexpectedly received recognition after two hours of work. We find that recognition increases … subsequent performance substantially, and particularly so when recognition is exclusively provided to the best performers …
Persistent link: https://www.econbiz.de/10010292701
recognition on employee performance. We hired more than 300 employees to work on a three-hour data-entry task. In a random sample … of work groups, workers unexpectedly received recognition after two hours of work. We find that recognition increases … subsequent performance substantially, and particularly so when recognition is exclusively provided to the best performers …
Persistent link: https://www.econbiz.de/10010326194
recognition plays an essential role in establishing the possibility of impartiality both on the level of consciousness and on the …
Persistent link: https://www.econbiz.de/10010333052