Cristian, Dabija Dan; Nicoleta, Abrudan Ioana - In: Annals of Faculty of Economics 1 (2011) 2, pp. 742-748
Brand awareness, together with other behavioural indicators (sympathy, trust, image, satisfaction or loyalty), is one of the main vectors that has an essential contribution to the outline of brand equity in general and to that of retail brand, in particular. The perception upon these indicators...