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Corporate reputation and customer loyalty as the measures of competitive enterprise position - empirical analyses on the example of banking sector
Szwajca, Danuta - 2015
In order to determine the competitive position of a company not only the traditional measures of market position (market share) and financial position (financial ratios) are used but also the qualitative measures concerning intangible resources. Customer satisfaction and customer loyalty are the...
Persistent link: https://www.econbiz.de/10012232396
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Corporate reputation and customer loyalty as the measures of competitive enterprise position : empirical analyses on the example of Polish banking sector
Szwajca, Danuta - In: Oeconomia Copernicana 7 (2016) 1, pp. 91-106
Persistent link: https://www.econbiz.de/10011499451
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Corporate reputation and customer loyalty as the measures of competitive enterprise position – empirical analyses on the example of banking sector
Szwajca, Danuta - Instytut Badañ Gospodarczych (IBG) - 2015
In order to determine the competitive position of a company not only the traditional measures of market position (market share) and financial position (financial ratios) are used but also the qualitative measures concerning intangible resources. Customer satisfaction and customer loyalty are the...
Persistent link: https://www.econbiz.de/10011249479