The role of social media in corporate reputation management : the results of the Polish enterprises
Year of publication: |
February 2017
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Authors: | Szwajca, Danuta |
Published in: |
Foundations of Management : the journal of Warsaw University of Technology. - Warsaw : De Gruyter, Versita, ISSN 2300-5661, ZDB-ID 2761412-8. - Vol. 9.2017, 1, p. 161-174
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Subject: | corporate reputation | reputation management | corporate communication | social media | Firmenimage | Corporate reputation | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Polen | Poland | Stakeholder |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1515/fman-2017-0013 [DOI] hdl:10419/184624 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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