VINDEVOGEL, B.; POEL, D. VAN DEN; WETS, G. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2004
In text books as well as in the business literature, market basket analysis is often promoted as a means to obtain product associations to base a retailer’s promotion strategy on. They argue that associated products with a high lift/interest can be promoted effectively by only discounting just...