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The market segmentation concept, which aims at meeting the specific needs of different customer groups, has been part and parcel of marketing science for many years. Primarily the technical literature focuses on the different ways of creating segments. Up till now, the way in which companies...
Persistent link: https://www.econbiz.de/10009353082
We investigate a monopolist retailer's category management strategy where the main strategic decisions are how to horizontally position a store brand relative to the incumbent national brands and how to price the store and national brands for retail category profit maximization. We analyze a...
Persistent link: https://www.econbiz.de/10005674227
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Concerns on the clustering of retail industries and professional services in main streets had traditionally been the public interest rationale for supporting distance regulations. Although many geographic restrictions have been suppressed, deregulation has hinged mostly upon the theory results...
Persistent link: https://www.econbiz.de/10008790248
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in retailing and leads to a consolidation in this industry. As a consequence, surviving retailers have larger catchment … areas and consumers have to travel longer distances for their errands. These adjustments in retailing create a trade …
Persistent link: https://www.econbiz.de/10010300180
This paper inquires into the tendency of German food retailers to market organic products as private-label products (PLs). After a review of the literature, we present preliminary results of a survey of retailers and processors. 62.5 % of the interviewed processors produce organic PL. Retailers...
Persistent link: https://www.econbiz.de/10010300800
This paper studies shopping hour decisions by retail chains and independent competitors. We use a Salop-type model where retailers compete in prices and shopping hours. Our results depend significantly on efficiency differences between retail chain and independent retailer. If the efficiency...
Persistent link: https://www.econbiz.de/10010302574
, and that restrictions on retailing, as they occur in several countries, may significantly alter this transmission …
Persistent link: https://www.econbiz.de/10010305877
We investigate the effect of market structure on market performance in the market for consumer electronics. This research is novel, because we exploit product life cycle information to build an instrumental variable for the number of firms in a market, a variable which hitherto had to be treated...
Persistent link: https://www.econbiz.de/10010307832