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Return on influence : the revo...
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social media
Marketing
31,327
Social Web
20,360
Social web
20,357
Consumer behaviour
6,564
Konsumentenverhalten
6,412
Online-Marketing
6,329
Internet marketing
6,253
Marketingmanagement
4,114
Marketing management
3,892
Deutschland
2,945
Relationship marketing
2,933
Beziehungsmarketing
2,903
Theorie
2,758
Theory
2,744
Social media
2,587
Germany
2,580
marketing
2,579
Soziales Netzwerk
2,547
Brand management
2,500
Markenführung
2,481
Social network
2,353
Electronic Commerce
2,311
Viral marketing
2,304
Virales Marketing
2,298
E-commerce
2,047
USA
1,993
Internet
1,923
United States
1,823
Web 2.0 technologies
1,735
Web 2.0-Technologien
1,734
Digitalisierung
1,615
Digitization
1,530
Online-Handel
1,523
Online retailing
1,520
Werbung
1,373
Strategisches Management
1,355
Management
1,316
Innovation
1,302
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Kerkhof, Anna
12
Münster, Johannes
12
Adena, Maja
8
Hager, Anselm
8
Rita, Paulo
8
Aridor, Guy
7
Budzinski, Oliver
7
Etter, Michael
7
Kunkel, Thilo
7
Morales, Juan S.
7
Asongu, Simplice
6
Ghose, Anindya
6
Gu, Bin
6
Kinne, Lavinia
6
Massoc, Elsa Clara
6
Sabatini, Fabio
6
Samahita, Margaret
6
Sancassani, Pietro
6
Schweidel, David A.
6
Woessmann, Ludger
6
Dennis, Alan
5
Gänßle, Sophia
5
Idota, Hiroki
5
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5
Joyce, Theodore J.
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Rieckmann, Johannes
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5
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Wang, Tawei
5
Yan, Grace
5
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4
Albert, Jose Ramon G.
4
Antoci, Angelo
4
Bassanini, Andrea
4
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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International Telecommunications Society (ITS)
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ToKnowPress
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London School of Economics (LSE)
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International Institute of Social and Economic Sciences
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Institut für Technikfolgen-Abschätzung (ITA), Österreichische Akademie der Wissenschaften
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eSocialSciences
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Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO)
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Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Department of Economics, College of Business and Economics
1
Department of Economics, Waikato Management School
1
Dipartimento di Economia "Marco Biagi", Università degli Studi di Modena e Reggio Emilia
1
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
1
German Institute of Development and Sustainability
1
Institute for the Study of Labor (IZA)
1
International European Forum on Innovation and System Dynamics in Food Networks
1
International Telecommunications Society
1
Közgazdaság-tudományi Intézet, Közgazdaság- és Regionális Tudományi Kutatóközpont
1
National Research University Higher School of Economics
1
Nordic Council of Ministers
1
PLoS Medicine Editors
1
Southern Agricultural Economics Association - SAEA
1
Stiftung Wissenschaft und Politik
1
Universität Bremen
1
Wydział Zarządzania, Uniwersytet Warszawski
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
53
Information systems research : ISR
38
Journal of marketing communications
34
International journal of business information systems : IJBIS
33
Journal of management information systems : JMIS
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
Journal of promotion management : innovations in planning and applied research
25
International journal of advertising : the review of marketing communications
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
CESifo working papers
20
Journal of organizational computing and electronic commerce
20
International journal of technology marketing : IJTMkt
19
Journal of internet commerce
19
Journal of marketing
19
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
19
CESifo Working Paper
18
Cogent business & management
18
Health marketing quarterly
18
Journal of marketing management : MM
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of travel and tourism marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Management information systems : mis quarterly
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Discussion paper series / IZA
14
IZA Discussion Papers
14
Psychology & marketing
14
International journal of market research
13
Journal of marketing research
13
Journal of strategic marketing
13
New technology, work and employment
13
Administrative Sciences : open access journal
12
Cogent Business & Management
12
Discussion papers / CEPR
12
Journal of information & knowledge management : JIKM
12
Administrative Sciences
11
European Sport management quarterly : ESMQ
11
International journal of business communication : IJBC ; a publication of the Association of Business Communication
11
International journal of consumer studies
11
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ECONIS (ZBW)
1,781
EconStor
200
RePEc
148
Other ZBW resources
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1
Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael
;
Libai, Barak
- In:
California management review
59
(
2017
)
2
,
pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
Saved in:
2
Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie
;
Grabner-Kräuter, Sonja
;
Breitenecker, …
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
Saved in:
3
I'm game, are you? : reducing real-world security threats by managing employee activity in online social networks
Trinkle, Brad S.
;
Crossler, Robert E.
;
Warkentin, Merrill
- In:
The journal of information systems : JIS ; a semiannual …
28
(
2014
)
2
,
pp. 307-327
Persistent link: https://www.econbiz.de/10010474828
Saved in:
4
Are you feeling lonely? : the impact of relationship characteristics and online social network features on loneliness
Matook, Sabine
;
Cummings, Jeff
;
Bala, Hillol
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
4
,
pp. 278-310
Persistent link: https://www.econbiz.de/10011385744
Saved in:
5
Drivers and performance implications of frontline employees' social capital development and maintenance : the role of online social networks
Agnihotri, Raj
;
Mani, Sudha
;
Chaker, Nawar N.
; …
- In:
Decision sciences
53
(
2022
)
1
,
pp. 181-215
Persistent link: https://www.econbiz.de/10013164986
Saved in:
6
The impact of sharing mechanism design on content sharing in online social networks
Heimbach, Irina
;
Hinz, Oliver
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 592-611
Persistent link: https://www.econbiz.de/10011929231
Saved in:
7
Corporate Twitter channels : the impact of engagement and informedness on corporate reputation
Li, Ting
;
Berens, Guido A. J. M.
;
Maertelaere, Maikel de
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
2
,
pp. 97-125
Persistent link: https://www.econbiz.de/10010247637
Saved in:
8
Enhancing targeted advertising with social context endorsement
Li, Yung-Ming
;
Lin, Lienfa
;
Chiu, Shih-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
Saved in:
9
The effect of engagement in online social network on susceptibility to influence
Tussyadiah, Iis P.
;
Kausar, Devi Roza
;
Soesilo, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
2
,
pp. 201-223
Persistent link: https://www.econbiz.de/10011912170
Saved in:
10
Influencers : the role of social influence in
marketing
Du Plessis, Christilene
-
2017
Persistent link: https://www.econbiz.de/10011859770
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