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ECONIS (ZBW)
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Selectively emotional : how smartphone use changes user-generated content
Melumad, Shiri
;
Inman, J. Jeffrey
;
Pham, Michel T.
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10012177328
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2
Intrinsic vs. image-related utility in social media : why do people Contribute content to Twitter?
Toubia, Olivier
;
Stephen, Andrew T.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 368-392
Persistent link: https://www.econbiz.de/10009759906
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3
Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung
;
Stephen, Andrew T.
;
Bart, Yakov
;
Yao, Dai
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
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4
When posting about products on social media backfires : the negative effects of consumer identity signaling on product interest
Grewal, Lauren
;
Stephen, Andrew T.
;
Coleman, Nicole Verrochi
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 197-210
Persistent link: https://www.econbiz.de/10012177298
Saved in:
5
A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait
;
Stephen, Andrew T.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
Saved in:
6
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
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