//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"social media"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Examining the role of the mark...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
social media
Werbung
13,915
Online-Marketing
13,279
Internet marketing
13,163
Advertising
11,388
Consumer behaviour
8,688
Konsumentenverhalten
8,570
Social Web
7,163
Social web
7,155
Viral marketing
4,935
Virales Marketing
4,915
Werbewirkung
4,854
Advertising effects
4,784
Brand management
2,494
Markenführung
2,474
Electronic Commerce
2,422
Online-Handel
2,394
Online retailing
2,390
Filmwirtschaft
2,292
E-commerce
2,272
Relationship marketing
2,215
Beziehungsmarketing
2,210
Film industry
2,202
USA
1,890
Theorie
1,881
Marketingmanagement
1,854
Theory
1,840
Marketing management
1,828
Marketing
1,747
United States
1,701
Internet
1,670
Deutschland
1,626
Markenimage
1,600
Brand image
1,597
advertising
1,409
Germany
1,130
Social media
1,010
Customer satisfaction
975
Markenartikel
956
Kundenzufriedenheit
954
more ...
less ...
Online availability
All
Undetermined
586
Free
176
Type of publication
All
Article
895
Book / Working Paper
59
Type of publication (narrower categories)
All
Article in journal
870
Aufsatz in Zeitschrift
870
Graue Literatur
42
Non-commercial literature
42
Working Paper
37
Arbeitspapier
36
Aufsatz im Buch
17
Book section
17
Aufsatzsammlung
9
Conference paper
6
Konferenzbeitrag
6
Article
4
Hochschulschrift
3
Festschrift
2
Collection of articles written by one author
1
Conference proceedings
1
Konferenzschrift
1
Sammlung
1
Statistics
1
Statistik
1
more ...
less ...
Language
All
English
949
Undetermined
3
Spanish
1
Serbian
1
Author
All
Rita, Paulo
7
Adena, Maja
5
Hager, Anselm
5
Hazari, Sunil
5
Kunkel, Thilo
5
Schweidel, David A.
5
Adeola, Ogechi
4
Camilleri, Mark Anthony
4
Harrigan, Paul
4
Naraine, Michael L.
4
Rui, Huaxia
4
Schivinski, Bruno
4
Sethna, Beheruz N.
4
Wirtz, Bernd W.
4
Aridor, Guy
3
Bartosik-Purgat, Małgorzata
3
Brem, Alexander
3
Brown, Alasdair
3
Choi, Yung Kyun
3
Dwivedi, Yogesh Kumar
3
El Hajjar, Samer
3
Fogel, Joshua
3
Fossen, Beth L.
3
Ghose, Anindya
3
Hinson, Robert
3
Kamboj, Shampy
3
Kim, Juran
3
Klepek, Martin
3
Kumar, Vikas
3
Langaro, Daniela
3
Law, Chun Hung Roberts
3
Loureiro, Sandra Maria Correia
3
Moro, Sérgio
3
Pinsonneault, Alain
3
Rahman, Zillur
3
Rambaccussing, Dooruj
3
Rossi, Giambattista
3
Sabatini, Fabio
3
Stephen, Andrew T.
3
Whinston, Andrew B.
3
more ...
less ...
Institution
All
International Institute of Social and Economic Sciences
1
International Telecommunications Society
1
Universität Bremen
1
Published in...
All
International journal of internet marketing and advertising : IJIMA
51
Journal of marketing communications
29
Journal of promotion management : innovations in planning and applied research
21
Information systems research : ISR
20
International journal of advertising : the review of marketing communications
20
International journal of business information systems : IJBIS
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Cogent business & management
16
International journal of technology marketing : IJTMkt
16
Journal of internet commerce
16
International journal of electronic marketing and retailing : IJEMR
14
Journal of hospitality marketing & management
14
Journal of management information systems : JMIS
13
Journal of marketing management : MM
13
Health marketing quarterly
12
Journal of marketing
12
Journal of travel and tourism marketing
10
Psychology & marketing
10
CESifo working papers
9
Journal of strategic marketing
9
Management information systems : mis quarterly
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
International journal of market research
8
Journal of promotion management : JPM
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Administrative Sciences : open access journal
7
Discussion paper
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
European Sport management quarterly : ESMQ
6
International journal of electronic business : IJEB
6
International journal of electronic customer relationship management : IJECRM
6
Journal of marketing research
6
Journal of marketing research : JMR
6
Journal of nonprofit & public sector marketing
6
Journal of organizational computing and electronic commerce
6
Journal of vacation marketing : an international journal
6
The journal of brand management : an international journal
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
Journal for global business advancement : JGBA
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
more ...
less ...
Source
All
ECONIS (ZBW)
944
EconStor
5
RePEc
4
BASE
1
Showing
1
-
10
of
954
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of
eWOM
volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
2
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
3
The impact of university brand identification and
eWOM
behaviour on students' psychological well-being : a multi-group analysis among active and passive social media users
Lee, Daisy
;
Ng, Peggy M. L.
;
Bogomolova, Svetlana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 384-403
Persistent link: https://www.econbiz.de/10012249035
Saved in:
4
The ripple effect of firm-generated content on new movie releases
Lu, Shijie
;
Dinner, Isaac
;
Grewal, Rajdeep
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 908-931
Persistent link: https://www.econbiz.de/10014384291
Saved in:
5
Passing the Bechdel Test and the influence of Internet and social media
advertising
on seeing a new movie release
Fogel, Joshua
;
Criscione, Kara
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 67-77
Persistent link: https://www.econbiz.de/10012304000
Saved in:
6
Viral
advertising
: message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
Saved in:
7
Is WhatsApp a "new age
advertising
tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
8
Social TV,
advertising
, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
9
Is
advertising
on social media effective? : an empirical study on the growth of advertisements on the Big Four (Facebook, Twitter, Instagram, WhatsApp)
Nuseir, Mohammed T.
- In:
International journal of procurement management
13
(
2020
)
1
,
pp. 134-142
Persistent link: https://www.econbiz.de/10012178404
Saved in:
10
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->