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Visual listening in: extracting brand image portrayed on social media
Liu, Liu; Dzyabura, Daria; Mizik, Natalie - 2019
Persistent link: https://www.econbiz.de/10012494099
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Visual listening in : extracting brand image portrayed on social media
Liu, Liu; Dzyabura, Daria; Mizik, Natalie - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 669-686
Persistent link: https://www.econbiz.de/10012294596
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Narrowband influencers and global icons : universality and media compatibility in the communication patterns of political leaders worldwide
Peres, Renana; Talwar, Sunali; Alter, Liav; Elhanan, Michal - In: Journal of international marketing 28 (2020) 1, pp. 48-65
Persistent link: https://www.econbiz.de/10012167089