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Lee, Jeffrey K.; Junqué de Fortuny, Enric - In: Journal of consumer research : JCR ; an … 49 (2022) 1, pp. 25-45

Persistent link: https://www.econbiz.de/10013253554

Spillover effects in seeded word-of-mouth marketing campaigns

Chae, Inyoung; Stephen, Andrew T.; Bart, Yakov; Yao, Dai - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 89-104

Persistent link: https://www.econbiz.de/10011645777

Using interaction networks to map communities on Twitter

Findlay, Kyle; Janse van Rensburg, Ockert - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 169-189

Persistent link: https://www.econbiz.de/10011887269

Consumers' responses on the emergence of influencer marketing in Greek market place

Theocharis, Dimitrios; Papaioannou, Eugenia - In: International journal of technology marketing : IJTMkt 14 (2020) 3, pp. 283-304

Persistent link: https://www.econbiz.de/10012534220

Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media

Ibáñez-Sánchez, Sergio; Flavián, Marta; Casaló, Luis V. - In: Journal of marketing communications 28 (2022) 5, pp. 469-486

Persistent link: https://www.econbiz.de/10013371041

Los influencers y las relaciones públicas en la industria deportiva : análisis de los deportistas españoles en Instagram

Abuín-Penas, Javier; Máiz-Bar, Carmen - In: Redmarka : revista de marketing aplicado 26 (2022) 2, pp. 19-33

Persistent link: https://www.econbiz.de/10013498841

I really know you : how influencers can increase audience engagement by referencing their close social ties : editor's choice

Chung, Jaeyeon; Ding, Yu; Kalra, Ajay - In: Journal of consumer research : JCR ; an … 50 (2023) 4, pp. 683-703

Persistent link: https://www.econbiz.de/10014444182

Digital engagement on social media : how food image content influences social media and influencer marketing outcomes

Abell, Annika; Biswas, Dipayan - In: Journal of interactive marketing 58 (2023) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10014228861

A framework for messy communication : a qualitative study of competing voices of authority on social media

Meyer, Seth J.; Wiley, Kimberly - In: Administrative Sciences : open access journal 14 (2024) 7, pp. 1-20

While governments, nonprofits, and influencers differ dramatically in their resource availability for social media content creation and their duties to public safety, health, and welfare, all play a role in communication with the public at large. Governments provide for the broader public good...

Persistent link: https://www.econbiz.de/10015047455

Influencers on Instagram and YouTube and their impact on consumer behaviour

Młodkowska, Bianka - In: Journal of marketing and consumer behaviour in emerging … (2019) 1, pp. 4-13

Nowadays we are faced with a growing number of people using social media. The most popular of these are YouTube and Instagram. Their users are exposed to the content generated by influencers - social media creators with loyal audiences. The aim of this paper is to investigate the impact that...

Persistent link: https://www.econbiz.de/10012119691