Anggarawati, Sularsih; Armelly, Armelly; Salim, Muhartini; … - In: Cogent business & management 10 (2023) 3, pp. 1-16
Materialism is a prevalent phenomenon in contemporary society and exerts a substantial influence on consumer behavior. Materialistic individuals prioritize their life goals, success criteria, and sources of happiness through the accumulation of wealth, often exhibiting a proclivity towards...