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sport
Consumer behaviour
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Karg, Adam
4
McDonald, Heath
3
Leckie, Civilai
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Daniels, Jason
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Karg, Adam J.
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Kunkel, Thilo
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Nguyen, Jeremy K.
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Turner, Paul
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European Sport management quarterly : ESMQ
2
Applied economics
1
International journal of sport management and marketing : IJSMM
1
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
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2
Predicting individual event attendance with machine learning : a "step-forward" approach
Nguyen, Jeremy K.
;
Karg, Adam
;
Valadkhani, Abbas
; …
- In:
Applied economics
54
(
2022
)
27
,
pp. 3138-3153
Persistent link: https://www.econbiz.de/10013171194
Saved in:
3
Predicting which season ticket holders will renew oand which will not
McDonald, Heath
;
Karg, Adam J.
;
Leckie, Civilai
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
5
,
pp. 503-520
Persistent link: https://www.econbiz.de/10010482285
Saved in:
4
New brands : contextual differences and development of brand associations over time
Daniels, Jason
;
Kunkel, Thilo
;
Karg, Adam
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
Saved in:
5
Exploring e-promotion in sport national governing bodies
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 376-401
Persistent link: https://www.econbiz.de/10011989450
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