Every economy has three major sectors: manufacturing, trading and services. The contribution of service sector has become increasingly important for countries' economic wellbeing. The education sector has received greater local and foreign direct investment. This research examines the...

Germany has recently made extensive reforms in its tertiary education system. Traditional degrees are being replaced by Bachelor and Master programs. This study examines the question of how the choice of a new Bachelor program as opposed to a traditional degree program has affected first-year...

A comparative analysis between three measurement models (with formative, reflective, and antecedents approach) has been conducted to measure the dimensions of the teaching service quality. Previously valid and reliable instruments have been designed to measure the service quality and related...

Besides official social pages of organizations, the anonymous online consumer communities are emerging phenomena. Participating these communities may affect the relationship between consumers and brands. Focusing on the higher education context, where consumers and brands have strong...

This research sought to explore self-reported satisfaction levels of mature students enrolled in the virtual financial accounting course of the first online-only bachelor's degree in Portugal. While doing so, it attempted to generate understanding of which factors may affect undergraduate mature...

In order to succeed, universities are forced to respond to the new challenges in the rapidly changing world. The recently emerging fourth-generation universities should meet sustainability objectives to better serve their students and their communities. It is essential for universities to...

As the number of prospective students decreases and competition intensifies, student satisfaction should be a core element of the universities' marketing strategy. Students' satisfaction is influenced by the degree to which higher education institutions meet or exceed their expectations. Higher...

The objective of the article is to introduce to the topic of Student Relationship Management (SRM) in Germany. The concept has been derived from the idea of a Customer Relationship Management (CRM), which has already been successfully implemented in many enterprises. Its objective is to canvass...