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User-generated content as a research mode in tourism and hospitality applications : topics, methods, and software
Lu, Weilin; Stepchenkova, Svetlana - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 119-154
Persistent link: https://www.econbiz.de/10010526370
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Making reservations online : the impact of consumer-written and system-aggregated user-generated content (UGC) in travel booking websites on consumers’ behavioral intentions
Jin, Seunga Venus; Phua, Joe - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 101-117
Persistent link: https://www.econbiz.de/10011484660
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Image-focused social media for a market analysis of tourism consumption
Latorre-Martínez, María Pilar; Iñíguez-Berrozpe, Tatiana - In: International journal of technology management : IJTM 64 (2014) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10010434542
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Omnipresent social media : is travelling imaginable without smart devices?
Marton, Zsuzsanna; Ernszt, Ildikó - In: Managing global transitions : international research journal 18 (2020) 4, pp. 301-321
Persistent link: https://www.econbiz.de/10012632153
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The possibilities of using influencer marketing in Croatian tourism
Nujić, Lidija - 2020
Persistent link: https://www.econbiz.de/10012601619
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The impact of digital marketing on development of tourism in the urban areas
Tolić, Ivan; Sabljić, Dragan - 2020
Persistent link: https://www.econbiz.de/10012601659
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Preparing for takeoff : set up social media for travel planning
Sakshi; Saha, Raiswa; Kumar, J. Ramesh; Bansal, Harbhajan - In: International journal of business innovation and … 28 (2022) 1, pp. 43-59
Persistent link: https://www.econbiz.de/10013253112
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Enhancing hotel knowledge management : the influencing factors of online hotel reviews on travellers' booking intention
Xia, Yufan; Chan, Hing Kai; Zhong, Lina; Xu, Shuojiang - In: Knowledge management research & practice : KMRP ; an … 20 (2022) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10013177996
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The influence of social media on tourists' behaviour : evidence from China
Luo, Yingchan; Zhang, Linjia; Du, Jingjing - In: European review of service economics and management (2019) 1/7, pp. 117-148
Persistent link: https://www.econbiz.de/10012064151
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Word-of-mouth in social media : the case of Polish tourist industry
Deszczyński, Bartosz - In: International journal of management and economics 53 (2017) 4, pp. 93-114
The core objective of this paper is to determine the level of online dialogue in social media between the tourist industry leaders and their customers. This study applies sequential explanatory industry-representative comparison with statistical and qualitative analysis of online word-of-mouth...
Persistent link: https://www.econbiz.de/10012027004