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КАБИНЕТНОЕ ИССЛЕДОВАНИЕ ТИПОЛО...
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value
Markenartikel
8,261
Brand
8,247
Brand management
5,664
Markenführung
5,639
Social values
5,353
Soziale Werte
5,350
Consumer behaviour
5,217
Konsumentenverhalten
5,171
Markenimage
3,601
Brand image
3,600
Theorie
1,650
Theory
1,649
Relationship marketing
1,504
Beziehungsmarketing
1,491
Deutschland
1,037
Germany
981
Value
950
USA
873
United States
852
Social Web
655
Social web
655
Welt
648
World
648
Marketingmanagement
594
Werbewirkung
593
Marketing management
587
Advertising effects
585
Kulturelle Identität
551
Cultural identity
546
Handelsmarke
538
Store brand
529
Brand loyalty
523
Online-Marketing
521
Internet marketing
520
Luxury goods
473
Luxusgüter
473
Corporate culture
471
Unternehmenskultur
471
Werbung
466
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361
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251
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27
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7
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433
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331
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11
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9
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5
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4
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1
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Freeman, Alan
22
Bryant, John
14
Nitzan, Jonathan
9
Bichler, Shimshon
8
Cavalieri, Duccio
8
Vrontis, Demetris
7
Thrassou, Alkis
6
Zarembka, Paul
6
Schrimpf, Andreas
5
Karmanska, Anna
4
Khmelnitskaya, Anna B.
4
Slagter, Erica
4
Wagner, Alexander F.
4
Zaremba, Adam
4
Aoki, Yu
3
Atanasov, Victoria
3
Brennan, John P.
3
Bretschger, Lucas
3
Brown, Andrew
3
CRUCERU, Dan
3
Carey, Robin
3
Chemla, Gilles
3
Denton, Margaret
3
Dijk, Dick van
3
Kliman, Andrew
3
Koutmeridis, Theodore
3
Lechthaler, Filippo
3
Mitrega, Maciej
3
Morgante, Anna
3
Nitschka, Thomas
3
Plenderleith, Jennifer
3
Ryding, Daniella
3
SOLAN, Eilon
3
Schmeling, Maik
3
Schmidt, Peter S.
3
Simboli, Alberto
3
Suaste Cherizola, Jesús
3
Taddeo, Raffaella
3
VIEILLE, Nicolas
3
Valenciano, Federico
3
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
44
Economic Consultancy, Vocat International
14
C.E.P.R. Discussion Papers
5
EconWPA
5
American Enterprise Institute
4
Department of Economics, State University of New York-Buffalo (SUNY)
4
HAL
4
HEC Paris (École des Hautes Études Commerciales)
4
Australian Agricultural and Resource Economics Society - AARES
3
Economic Research Service, Department of Agriculture
3
Tinbergen Instituut
3
Université Paris-Dauphine (Paris IX)
3
CER-ETH Center of Economic Research, Department of Management, Technology and Economics (D-MTEC)
2
Department of Agricultural and Resource Economics, University of California-Berkeley
2
Department of Economics, McMaster University
2
Dipartimento di Economia Politica e Statistics, Facoltà di Economia "Richard M. Goodwin"
2
ESRC Centre for Business Research
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
European Association of Agricultural Economists - EAAE
2
Hanken Svenska Handelshögskolan
2
Instituto Valenciano de Investigaciones Económicas (IVIE)
2
International Centre for Economic Research (ICER)
2
National Research University Higher School of Economics
2
ToKnowPress
2
Université Paris-Dauphine
2
eSocialSciences
2
Agriculture Canada, Government of Canada
1
Asian Development Bank
1
Asian Development Bank (ADB)
1
Booth, Richard A., Marbury Research Professor of Law
1
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
1
Center for the Study of Rationality, Hebrew University of Jerusalem
1
Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO)
1
Centre de coopération internationale en recherche agronomique pour le développement (CIRAD)
1
Centre for Research into Industry, Enterprise, Finance and the Firm (CRIEFF), University of St. Andrews
1
Centro de Desenvolvimento e Planejamento Regional (Cedeplar), Universidade Federal de Minas Gerais
1
Chartered Insurance Institute
1
Collegio Carlo Alberto, Università degli Studi di Torino
1
Departamento de Gestão e Economia, Instituto Politécnico de Leiria
1
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MPRA Paper
44
History of Political Economy
12
Working Papers / Economic Consultancy, Vocat International
12
Romanian Statistical Review Supplement
11
Annals of Faculty of Economics
7
Applied economics
7
Journal of travel and tourism marketing
7
International journal of production research
6
Ovidius University Annals, Economic Sciences Series
6
World review of political economy : journal of the World Association for Political Economy
6
CEPR Discussion Papers
5
International Journal of Game Theory
5
CEPAL review
4
Construction Management and Economics
4
European research studies
4
Handbook of game theory with economic applications : volume 3
4
International Game Theory Review (IGTR)
4
International journal of services and operations management
4
Journal for global business advancement : JGBA
4
Journal of Business Ethics
4
Journal of macromarketing
4
Les Cahiers de Recherche
4
Marketing theory
4
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
4
RESEARCH IN POLITICAL ECONOMY
4
The European Journal of the History of Economic Thought
4
The European journal of the history of economic thought
4
Tinbergen Institute Discussion Papers
4
Working Papers / American Enterprise Institute
4
Administrative Sciences
3
Administrative Sciences : open access journal
3
Annales. Ethics in Economic Life
3
Annals - Economy Series
3
Cahiers de recherche
3
Copernican Journal of Finance & Accounting : CJF&A
3
Economics Papers from University Paris Dauphine
3
Innovations
3
International journal of business performance management
3
International journal of technology marketing : IJTMkt
3
Journal of creating value
3
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Source
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ECONIS (ZBW)
372
RePEc
364
EconStor
37
BASE
20
USB Cologne (business full texts)
6
Other ZBW resources
3
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1
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
2
The organic view of the
brand
: a
brand
value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
3
Examining the service value chain of hypermarket retail
brand
value in Malaysia
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of services and operations management
34
(
2019
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10012159145
Saved in:
4
Method to calculate the financial value of the commercial brands : case "Cubita y diseño",
brand
ownership of the CIMEX Group Companies
González-del Foyo, María Esperanza
;
Rodríguez- …
-
2015
Persistent link: https://www.econbiz.de/10011538094
Saved in:
5
The
brand
leadership : scale development and validation
Chang, Yonghwan
;
Ko, Yong Jae
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 63-80
Persistent link: https://www.econbiz.de/10010234569
Saved in:
6
Trademark portfolio and enterprise performance : systematic literature review
Huaqing, Ran
;
Pereira, Leandro
;
Xiao, Yangao
- In:
International journal of intellectual property …
12
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013256142
Saved in:
7
The role of demographic factors in consumer perception of value from
brand
communication on facebook
Klepek, Martin
- In:
Central European business review : CEBR
9
(
2020
)
3
,
pp. 56-73
Persistent link: https://www.econbiz.de/10012295085
Saved in:
8
The destructive side of branding : a heuristic model for analyzing the value of branding practice
Bertilsson, Jon
;
Rennstam, Jens
- In:
Organization : the critical journal of organization, …
25
(
2018
)
2
,
pp. 260-281
Persistent link: https://www.econbiz.de/10011888256
Saved in:
9
Toward a luxury service value taxonomy : empirical evidence and future directions
Conejo, Francisco J.
;
Cunningham, Lawrence F.
;
Young, …
- In:
Services marketing quarterly
41
(
2020
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012179198
Saved in:
10
Understanding customer satisfaction and loyalty in Indian retail sector : an empirical study
Khaled, Amgad S. D.
;
Almugari, Fatehi
;
Al-Dalaien, …
- In:
International journal of business excellence : IJBEX
31
(
2023
)
1
,
pp. 49-74
Persistent link: https://www.econbiz.de/10014389053
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