Odia, Edith Onowe; Dakare, Olamitunji - In: International journal of management, economics and … 8 (2019) 3, pp. 136-156
Marketing function is incomplete if macro marketing role of the marketing system is excluded. Similarly, the productive system would be meaningless if there are no middlemen to distribute the products. Given the critical role of market intermediaries in the delivery of value, this study aimed at...
