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Chapter 7. Diffusion and pricing over the product life cycle
Nair, Harikesh S. - In: Handbook of the economics of marketing : Volume 1, (pp. 359-439). 2019
This chapter presents a selective review of a literature in marketing that analyzes diffusion and pricing over the …
Persistent link: https://www.econbiz.de/10014023353
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Visibility and peer influence in durable good adoption
Bollinger, Bryan; Gillingham, Kenneth; Kirkpatrick, A. … - In: Marketing science 41 (2022), pp. 453-476
Persistent link: https://www.econbiz.de/10013363769
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A Utility-Based Diffusion Model Applied to the Digital Camera Case
Orbach, Yair; Fruchter, Gila E. - In: Review of Marketing Science 8 (2010) 1
We present a model that deals with the challenge of forecasting market acceptance and technology evolution along the … product lifecycle, pre-launch. Market growth is driven by product's utility increase due to technology evolution, while firms … supply aspects, before the product is introduced, leads to a pre-launch forecasting. The evolution of the cumulative adoption …
Persistent link: https://www.econbiz.de/10014619504
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The viral trajectory of a management idea: A longitudinal case study of the Balanced Scorecard in a Norwegian bank
Johanson, Daniel; Lepp, Sandra; Abbas, Adnan; Madsen, … - In: Cogent Business & Management 10 (2023) 2, pp. 1-28
In this paper the virus theory is applied to gain insight into the intra-organizational diffusion and evolution of the …-suited for analysing the intra-organizational diffusion and evolution of management ideas. In this way, virus theory can fill in … mechanisms that can describe a multitude of organizational processes in the evolution of a management idea. Specifically, it is …
Persistent link: https://www.econbiz.de/10014527642
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Economics and the diffusion of communication and information technologies: Joseph Schumpeter and the self-organisation approach
Foster, J. - 1997
Economic motivations and economic processes play a key role in the emergence and diffusion of communication and …
Persistent link: https://www.econbiz.de/10009448734
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Have the reports of TQM's death been greatly exaggerated? A re-examination of the concept's historical popularity trajectory
Madsen, Dag Øivind - In: Administrative Sciences 10 (2020) 2, pp. 1-25
There is a vast literature on Total Quality Management (TQM), one of the most influential management concepts introduced during the twentieth century. In the TQM literature, there are multiple conflicting views on TQM's historical popularity trajectory. In the past, commentators have debated...
Persistent link: https://www.econbiz.de/10012612162
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ISO 9001 European scoreboard : an instrument to measure macroquality
Costa Araújo Sampaio, Paulo Alexandre da; Tavares … - In: Total quality management & business excellence : an … 25 (2014) 4, pp. 309-318
Persistent link: https://www.econbiz.de/10010245994
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Have the reports of TQM's death been greatly exaggerated? : a re-examination of the concept's historical popularity trajectory
Madsen, Dag Øivind - In: Administrative Sciences : open access journal 10 (2020) 2/32, pp. 1-25
There is a vast literature on Total Quality Management (TQM), one of the most influential management concepts introduced during the twentieth century. In the TQM literature, there are multiple conflicting views on TQM’s historical popularity trajectory. In the past, commentators have debated...
Persistent link: https://www.econbiz.de/10012271154
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The viral trajectory of a management idea : a longitudinal case study of the Balanced Scorecard in a Norwegian bank
Johanson, Daniel; Lepp, Sandra; Abbas, Adnan; Madsen, … - In: Cogent business & management 10 (2023) 2, pp. 1-28
In this paper the virus theory is applied to gain insight into the intra-organizational diffusion and evolution of the …-suited for analysing the intra-organizational diffusion and evolution of management ideas. In this way, virus theory can fill in … mechanisms that can describe a multitude of organizational processes in the evolution of a management idea. Specifically, it is …
Persistent link: https://www.econbiz.de/10014504966
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A Utility-Based Diffusion Model Applied to the Digital Camera Case
Orbach, Yair; Fruchter, Gila E. - In: Review of Marketing Science 8 (2010) 1, pp. 1-1
We present a model that deals with the challenge of forecasting market acceptance and technology evolution along the … product lifecycle, pre-launch. Market growth is driven by product's utility increase due to technology evolution, while firms … supply aspects, before the product is introduced, leads to a pre-launch forecasting. The evolution of the cumulative adoption …
Persistent link: https://www.econbiz.de/10008579409