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Between criticism and innovation : beer and public relations in the Weimar Republic
Fabian, Sina - In: Reshaping capitalism in Weimar and Nazi Germany, (pp. 183-207). 2022
Persistent link: https://www.econbiz.de/10013191953
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Brewing the recipe for beer brand equity
Calvo Porral, Cristina; Bourgault, Normand; Calvo … - In: European research studies : an international … 16 (2013) 2, pp. 85-100
Persistent link: https://www.econbiz.de/10011387633
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Domestic or imported beer brands? : analysis and assessment of brand equity in the Spanish market
Porral, Cristina Calvo; Lévy Mangin, Jean-Pierre; … - In: Journal of international food & agribusiness marketing … 25 (2013) 4, pp. 324-347
Persistent link: https://www.econbiz.de/10010221547
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Death and re-birth of Alabama beer
White, Richard - In: Business history 58 (2016) 5/6, pp. 785-795
Persistent link: https://www.econbiz.de/10011603411
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Attitude and loyalty to two brands of beer of the same producer
Sudzina, František - In: Scientific Annals of Economics and Business 64 (2017), pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
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Beer availability and college football attendance : evidence from mid-major conferences
Chastain, Aaron J.; Gohmann, Stephen F.; Stephenson, E. … - In: Journal of sports economics 18 (2017) 6, pp. 592-600
Persistent link: https://www.econbiz.de/10011737307
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Institutional explanations for local diversification : a historical analysis of the Japanese beer industry : 1952-2017
Umemura, Maki; Slater, Stephanie - In: Journal of strategic marketing 29 (2021) 1, pp. 71-92
Persistent link: https://www.econbiz.de/10012424708
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Hoppiness is happiness? : under-fertilized hop treatments and consumers' willingness to pay for beer
Gabrielyan, Gnel; Marsh, Thomas L.; McCluskey, Jill J.; … - In: Journal of wine economics 13 (2018) 2, pp. 160-181
Persistent link: https://www.econbiz.de/10011958063
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How beer created Belgium (and the Netherlands) : the contribution of beer taxes to war finance during the Dutch Revolt
Deconinck, Koen; Poelmans, Eline; Swinnen, Johan F. M. - In: Business history 58 (2016) 5/6, pp. 694-724
Persistent link: https://www.econbiz.de/10011868012
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How does a change in the excise tax on beer impact beer retail prices in South Africa?
Russell, Caitlan; Walbeek, C. P. van - In: The South African journal of economics 84 (2016) 4, pp. 555-573
Persistent link: https://www.econbiz.de/10011657033